Cookie Policy
Last updated: September 2026
1. What are cookies?
Cookies are small text files that websites store on your device when you visit them. They allow the site to remember information about your visit, enabling features like keeping you logged in or preserving items in your shopping cart.
2. Cookies used by jepmobiliari.com
This website uses three groups of cookies: strictly necessary cookies, which are always installed because the cart and the login cannot work without them; analytics cookies, which measure how the website is used; and advertising cookies, which measure the results of JEP Mobiliari's ads and allow ads to be shown on Meta platforms to people who have already visited the website. Analytics and advertising cookies are installed only if the user gives prior authorization, and each purpose is disclosed separately in the cookie notice.
Until the user accepts — or if they reject — no analytics or advertising cookie is installed on the device and no measurement tool is executed. The authorization request is presented through a notice when entering the website, in accordance with Law 1581 of 2012 and Decree 1377 of 2013, which require prior, express and informed authorization from the data subject.
Session and authentication cookies
These cookies are essential for the website to work correctly and cannot be disabled. They are created automatically when you browse the site or log in.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
wp-auth-session | httpOnly, secure | Authenticates registered users and keeps their session active securely | Session |
The shopping cart and the cookie decision are not stored in cookies but in the browser's local storage, under the keys syncra-cart, syncra-auth and jep.cookie-consent. This information stays on the user's device, is required for the website to work, and can be removed by clearing the site data from the browser.
Preference cookies
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
NEXT_LOCALE | First party | Remembers the user's selected language (Spanish or English) | 1 year |
Analytics cookies (prior authorization required)
This website uses Microsoft Clarity, an audience analytics tool provided by Microsoft Corporation. Clarity measures how the website is used and produces heatmaps and session recordings (cursor movement, scrolling, clicks and pages visited), in order to detect usability problems and improve the shopping experience.
These cookies are only installed if the user accepts them in the cookie notice. If the user rejects them, the tool is not loaded and none of the cookies described below are installed.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
_clck | First party (Microsoft Clarity) | Keeps a Clarity user identifier so that actions recorded across visits can be associated with the same visitor | Up to 1 year |
_clsk | First party (Microsoft Clarity) | Groups the page views and interactions recorded during the visit into a single session | Session (up to 1 day) |
Once running, Microsoft may set additional cookies from its own domains (for example clarity.ms) to identify the browser and prevent fraud, under its own policies. Microsoft's processing is governed by the Microsoft Privacy Statement.
International data transfer: Microsoft Corporation is a company domiciled in the United States of America and processes the information collected by Clarity on servers located outside Colombia. By authorizing these cookies, the user authorizes that international transfer under article 26 of Law 1581 of 2012.
Withdrawal: the user may withdraw this authorization at any time through the “Cookie preferences” option available in the footer of every page of the website, or by clearing the site data from the browser. Once withdrawn, the tool stops loading and the analytics cookies are removed from the device.
Advertising cookies (prior authorization required)
This website uses the Meta Pixel, an advertising measurement tool provided by Meta Platforms, Inc. The Pixel lets JEP Mobiliari know how many people take an action on the website — viewing a product, adding it to the cart or completing a purchase — after seeing an ad, and lets ads be shown on Facebook and Instagram to people who have already visited the website.
This tool is not executed until the user expressly authorizes advertising cookies. If they are rejected, the Pixel is not loaded and none of the cookies described below are installed.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
_fbp | First party (Meta Pixel) | Keeps a browser identifier so that actions taken on the website can be attributed to the same visitor and ad results can be measured | 90 days |
_fbc | First party (Meta Pixel) | Keeps the identifier of the ad the user clicked to reach the website, so that a later action can be attributed to that ad | 90 days |
International data transfer: Meta Platforms, Inc. is a company domiciled in the United States of America and processes the information collected by the Pixel on servers located outside Colombia. By authorizing these cookies, the user authorizes that international transfer under article 26 of Law 1581 of 2012. Meta's processing is governed by its Privacy Policy.
Withdrawal: the user may withdraw this authorization at any time through the “Cookie preferences”option available in the footer of every page of the website. Once withdrawn, the Pixel stops loading. The user may also manage Meta's personalized advertising from their own Facebook or Instagram account settings.
3. Third-party cookies
When you make a payment through Wompi (Bancolombia payment gateway), you are redirected to the Wompi platform, which may use its own cookies in accordance with its privacy policy. JEP Mobiliari has no control over cookies set by third-party sites.
The measurement tools integrated in this website are Microsoft Clarity (analytics) and the Meta Pixel(advertising), both described in section 2, and neither is loaded without the user's prior authorization for its respective purpose. Any other analytics or advertising tool added in the future will equally require prior authorization and will be disclosed in this policy before being activated.
4. Cookie security
Session and authentication cookies used by JEP Mobiliari are configured with HttpOnly and Secure attributes. This means:
- HttpOnly: Not accessible from browser JavaScript, protecting against XSS (Cross-Site Scripting) attacks.
- Secure: Transmitted only over encrypted HTTPS connections.
5. How to manage cookies
For analytics cookies, you can review or change your decision at any time through the “Cookie preferences” option in the footer of every page of this website. That option shows the notice again so you can accept or reject them.
In addition, you can configure your browser to block or delete cookies at any time. Note that disabling strictly necessary cookies may prevent the shopping cart and login features from working correctly.
- Google Chrome:Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox:Options → Privacy & Security → Cookies and Site Data
- Safari:Preferences → Privacy → Manage Website Data
- Microsoft Edge:Settings → Privacy, search and services → Cookies and site permissions
6. Policy updates
JEP Mobiliari may update this Cookie Policy at any time to reflect changes in the technologies used or applicable legislation. Changes will be published on this page with the updated date.
7. Contact
If you have questions about cookie usage on jepmobiliari.com, contact us at: servicioalcliente@jepmobiliari.com